Content Community: researching your users' language

BeginnersNew

Find out how to research the way users talk about your topic and use your findings to optimise your content for search

Adding the sorts of words that your users understand and search for to your content makes it quicker and easier to use. This research can also help you select keywords, which you can put in the right places for search engines to make it easier to find.

We'll show you some ways to research how your users talk about your topic, and how to make a keyword map of your pages to avoid them competing with each other. We'll make the template available for you to use in your own work.

Topics

• Analysing enquiries to improve your web content
• Alternative sources to look at if you don't have access to enquiries
• Creating a keyword map for your website

We'll also provide a quick look at the forthcoming new style guide.

• Pitched at a beginner level for students and professionals involved with online communication, administration and IT
• Members of the Content Community
• University website owners and editors

Number of sessions: 1

Presentations, demos and questions

MS Teams

One hour.

Related events typically run once a month.