Content Community:Competitor analysis

BeginnersIntermediateNew

During this session find out what competitor analysis is, how you can do it, and what the benefits are.

Competitor analysis is a technique you can use to research your competitors' strengths and weaknesses. It's a useful way to get ideas for improving your content. You can also use competitor analysis to find gaps in your existing content.

• Members of the Content Community
• University website owners and editors

• What is competitor analysis and why you would do it
• How to carry out a competitor analysis and what to cover
• Where to find commonly requested metrics
• Case studies
• Competitor analysis group activity
• Q&A

Workshop

MS Teams

• We'll use Microsoft Teams for the session

1 hour

Content Community events typically run once a month.

• Content Community workshop: using data to improve your content (August)
• Content Community workshop: Creating user-centred content (August)
• Content Community: Balancing your data needs with your users' privacy needs
• Content Community:Using Google Search Console
• Content Community: metadata for content editors